Bjørn Tore Nystrand is a researcher at Møreforsking and holds a PhD in Social Sciences from the School of Business and Economics at UiT The Arctic University of Norway (2021). His doctoral thesis, "Antecedents of consumer evaluation and consumption of functional food", examines consumer behavior related to functional foods.
His research interests include consumer behavior, international seafood trade, product development, and industrial marketing (B2B). Bjørn Tore has particular expertise in multivariate data analysis, quantitative methods and structural equation modelling (SEM). Since joining Møreforsking in 2009, he has contributed to a wide range of research projects across several fields. His work spans from optimization in the production of salted and dried fish, as well as product and market development within conventional seafood, to studies of consumer behavior and marketing related to food.